The KIPSOL

A retail brand founded to create social boundaries.

playfulness / speculative design/ eight weeks/ individual project

Design is not all serious!
Come see an absurd video

This is a virtual supermarket branding done for a speculative design project, with the project aiming to stimulate discussion about social boundaries rather than real brand marketing. I hope this project will make you smile and reflect on something new.

Two supermarket gear that you can only find in Kispol!

Shopping carts can transform into scooters, enabling you to swiftly navigate away from people you’d rather avoid.

our shopping bags come with built-in masks, allowing you to conceal your identity and break free from meaningless social interactions at any time.

Graphic Ideation

Research Process

Discover the topic

I did the Design intervention to ask people their embarrassing story.

Purpose: To explore when people feel socially awkward.

Define the context

I created a culture survey booklet to survey socially awkward scenarios, behaviours in the grocery store.

Develop the concept

I did a awkward Social Experiments to Explore ways to improve how people handle social dilemmas in supermarkets.
Generate imagery to stimulate public discussion.

Deliver the prototype

-visual research
-Prototyping
-Video Conceptualization

Write at the end.

This was my favorite projects during my master’s degree, and I will be very much looking forward to collaborating on projects about speculative design!

Please feel free to contact me if your you have some nice ideas that want to make it true with me!