Hi, I am Eureka.
Eureka means “I found it.” And yes, I chose the name myself.
I’m Eureka Wang, a Product & Strategic Designer based in Copenhagen. From Beijing to Denmark, my journey has evolved from crafting beautiful objects to designing for real-world impact.
In an era where AI is rapidly reshaping our industry, I stay grounded in a simple belief: the most meaningful work comes from human connection. I want my designs to serve the world we live in—prioritizing lived experiences over just aesthetics or business goals.
This philosophy has guided my work across diverse fields:
–In Research: Applying transition design to solve complex social challenges.
–In Research: Applying transition design to solve complex social challenges.
–At Lapee: Improving women’s everyday experiences through better sanitation solutions.
Now, I continue to explore what’s possible through design—bridging the gap between playful creativity and tangible social impact.
Education
Design School of Kolding
Denmark
Pratt Institute
Remote
Beijing University of Technology
Beijing
Master of Social Design
2022-2024
Laboratory course: General Artificial Intelligence and Play Design
2023
Bachelor of Product Design
2017-2021
Working Experience
As a Designer…
Transport Design consultant | Yellow Window Design Studio ↗
Antwerp, Belgium | Nov,2024-July, 2025
Developing concepts and CMF design for transport products, while also assisting with policy design in the mobility sector.
Transport Design consultant | Yellow Window Design Studio ↗
Antwerp, Belgium | Nov,2024-July, 2025
Developing concepts and CMF design for transport products, while also assisting with policy design in the mobility sector.
Toy Designer | The Lego Group
Billund, Denmark | Aug,2023- Jan, 2024
Contributed to the development of four new LEGO playsets and 10+ brick prototypes, collaborating with researchers to explore new play experiences and integrate innovative design features
Product Designer | Beijing 9019 Design Studio
Beijing, China | 2021
Responsible for several client projects focused on the furniture and outdoor industry.
Graphic Designer | Beijing KXF Technology
Beijing, China| 2020 Summer
Graphic design for a high-tech sensor company, involving web design , promotional materials and materials for clients communications.
Working Experience
More than a Designer
Business Strategy Consultant | MiCollect ↗
Copenhagen, Denmark | 2024
Conducted user and market research, creating four detailed personas to clarify user behaviors and motivations around digital tagging, traceability, and transparency. Developed business strategies based on insights, guiding MiCollect’s platform development and marketing to strengthen client communication and trust.
ESG Engagement Strategist | Peter Larsen Kaffe A/S
Kolding, Denmark | 2023
Led the design and implementation of an internal exhibition to strengthen organizational cohesion around ESG initiatives within the coffee industry. The exhibition aimed to activate member participation by visualizing complex sustainability goals in an engaging and accessible way, encouraging internal dialogue and increased involvement.
Market Researcher | Daxiaomuzuo Woodcraft Studio
Beijing, China | 2022
Conducted an in-depth study of the woodworking services industry and processes, analyzing both traditional and innovative methods. Delivered reports with findings, recommendations, and future development strategies to support business decision-making.
Art Teacher | Beijing Chaohua Kindergarten
Beijing, China| 2017-2018
Prepared lessons, taught art classes, and reported teaching progress to supervisors.
Languages
English C1
Chinese C1
danish B1
germany a2-b1
Skills
CAD tools – Rhino(Nurbs & Sub-D), Solidworks, Siements NX, keyshots, C4d, vary
Illustration tools – Figma, Adobe Illustrator, Adobe photoshop, adobe indesign
others – miro board, Jira
My Design Manifesto
Communicating and empathising with stakeholders through workshops, co-creation and other forms of enquiry is the basis of my design and what I am skilled at.
Empathy First
I believe great design begins with listening. By understanding users’ unspoken needs and emotions, I create solutions that resonate deeply.
Playfulness with Purpose
Playful designs inspire curiosity and engagement. I infuse creativity into every project while maintaining a focus on meaningful outcomes.
Vision-Driven Innovation
I design with a clear vision of the future, where technology, aesthetics, and human values intersect to create impactful, forward-thinking solutions.
Collaboration is Key
I thrive in interdisciplinary teams, where diverse perspectives spark innovation and refine solutions.
Eureka [Xinyi] Wang Design 